YouTube has become such a powerhouse in recent years, and one of its main appeals remains the same: it gives everyone a chance to find an audience for their media.
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Controversy and virality surround live feed videos because the content is raw, riveting and unpredictable. And their place in today’s digital society is solid and stable for the foreseeable future because live videos have found a way to tap into people’s “fear of missing out”, or FOMO, which is a very real thing.