Most people who use Snapchat probably don’t think of it as much more than a pleasant, amusing distraction- the puppy filter is a mood-booster, sure, but it might not strike you as a key commercial concept. But imagine, for a second, the endless waves of content and data swirling across Snapchat, and how valuable it must be. Helpfully, Snapchat themselves analyze and publish trends in that data- from the serious to the nonsensical- so we can all see what’s catching the public’s interest.
