If you are running a business in the Internet era, being found online should be your number 1 priority. Customers today can learn a lot about your brand just by doing a quick search, and all of that information can have a big influence on their decision.
Your Pay Per Click (PPC) Checklist
Pay per click advertising is nothing new. Some would argue Google perfected this form of online advertising years ago, but that isn’t quite the case. Like all search and ad systems Google uses, they are constantly updated and changed. Having a persistent marketing manager is vital when evaluating the success of PPC ads.