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data analytics

What Is Big Data

Big Data Explained

From playing with your phone, to buying things in Walmart, everything you do is turned into valuable information.  How does anyone make sense of the huge amounts of data? In order to get answers, you’d have to dive deeper into the world of big data.

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Marketing artists vs marketing scientists infographic

Marketing: Data Analysis vs. Creative Marketing

In a day and age where data analysis software, like Google Analytics, reigns supreme in the digital marketing industry, marketing departments have been forced to adjust their strategies accordingly.  The days of Mad Men styled creative marketing agencies are a thing of the past.

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