Influencers dominate social media with their picture-perfect accounts and mass followings. So how much power do influencers actually have when it comes to influencing consumers? The answer is more than you might think.
Weird Ways COVID-19 Changed How We Shop
Since online shopping is not new to us, you might think more people are buying online, but the items we shop for haven’t changed much…at least until COVID-19.
How To Appeal To Modern Tech Consumers
Consumer spending is on the rise, but does your business know what to invest in? IDG’s survey on consumer spending will help give you a profile on what exactly tech enthusiasts will be excited about this coming year.
The True Colors Of Brand Colors
Did you know that every color evokes a different response in humans? Certain colors are more effective in the clothing industry than technology or agriculture, all because of the way the colors are perceived.
The Battle for Net Neutrality in the USA
The FCC’s reclassification of broadband has been upheld for the second time, so let’s take a quick dive into the history of net neutrality in the US.
How Branding and Instagram Go Hand-in-Hand
Instagram has become a mega player for promotion of products and services. From local bike shops to international event producers, creating an inviting and creative voice is vital. As an avid Instagram user myself I’ve also witnessed my own transition from funny and artsy pictures of my friends to following big names like Doritos.
