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branding

An Ultimate Guide For Marketing To Gen Z

It’s a brave new world for marketing, and the rules of well-executed millennial-centered campaigns no longer apply. Gen Zers aren’t willing to just click on your ad and follow your brand to the throes of death just because. Gen Zers are a marketing challenge while being a generation whose growing spending power is almost $200 billion.

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Color Emotion Guide

How Colors Make Us Feel

When I was growing up the green hewed branding of Mountain Dew drinks made it seem so..refreshing.  Not only the bottle was green, but the actual liquid was a radioactive looking neon green that just made it more fun for kids.  

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