Categories

analytics

What Is Big Data

Big Data Explained

From playing with your phone, to buying things in Walmart, everything you do is turned into valuable information.  How does anyone make sense of the huge amounts of data? In order to get answers, you’d have to dive deeper into the world of big data.

Read more

The History of Luminoso

Luminoso has been a leading AI based analytics company for over half a decade now. With only offering a research tool at first, Luminoso is now offering two major products and three implementation options. Their growth is not unprecedented when looking at their history.

Read more

Pay Per Click Checklist Infographic

Your Pay Per Click (PPC) Checklist

Pay per click advertising is nothing new. Some would argue Google perfected this form of online advertising years ago, but that isn’t quite the case. Like all search and ad systems Google uses, they are constantly updated and changed. Having a persistent marketing manager is vital when evaluating the success of PPC ads.

Read more

Complete guide to Advertising on Instagram

The Complete guide to Advertising on Instagram

Instagram has become a mecca for the younger generation to share moments of their life. Hiking the local trails, showing off an amazing meal or just taking selfies with friends. Instagram has established itself as the main contender for sharing images of one’s life, but more companies are getting into the mix.

Read more