It’s a brave new world for marketing, and the rules of well-executed millennial-centered campaigns no longer apply. Gen Zers aren’t willing to just click on your ad and follow your brand to the throes of death just because. Gen Zers are a marketing challenge while being a generation whose growing spending power is almost $200 billion.
The Eclectic Nature Of Ad Agency Personnel
Directly or indirectly, most people have had some experiences with ad agencies — a structured system of different individuals that bring your ideas to life. But there’s so much more to them than just position titles.
10 Myths about YouTube Users
I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.”
The Complete guide to Advertising on Instagram
Instagram has become a mecca for the younger generation to share moments of their life. Hiking the local trails, showing off an amazing meal or just taking selfies with friends. Instagram has established itself as the main contender for sharing images of one’s life, but more companies are getting into the mix.
From Ink To Inbound: The History Of Marketing
Marketing has invaded every part of our lives, but it developed relatively recently, not emerging until the late 19th and early 20th centuries. A lot has changed since then, with strategies
How Advertising Makes Us Buy
Everyone has seen the ads, the commercials, and the sales when we go shopping.
