I’ll never forget the first video gaming console I used: the Game Boy Color. It was colorful,
Top 5 Marketing Challenges Of 2018
It feels like 2018 has just started, but spring is already just around the corner. The end of the first quarter is the perfect time for marketers to review progress on goals.
How To Get Anyone To Agree With You, According To Science
We’ve all seen those hypnosis shows where a hypnotist makes a stranger quack like a duck in front of a huge crowd. I’m a little skeptical about the whole idea, but the power of persuasion? That’s a concept I can get on board with.
How To Extend The Lifespan Of Your Digital Content
Having a digital presence as a business owner has never been more important. If you don’t have a website or social media following, it’s nearly impossible for potential customers to find you.
These Social Media Trends Are On The Rise In 2018
There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year?
Breaking Down Thousands of Years Of Advertising
When I think advertising, I think sitting through a half hour of trailers before the actual movie starts (boring), Super Bowl commercials (not so boring), and Mad Men reruns (nice). Advertising’s been around for centuries, long before Don Draper and the rest of his advertising firm?
How To Measure Success In Digital Marketing
If you are running a business in the Internet era, being found online should be your number 1 priority. Customers today can learn a lot about your brand just by doing a quick search, and all of that information can have a big influence on their decision.
Are You An Intelligent Marketer?
A good marketing scheme and decision-making process are vital to the success of any thriving company. How does yours measure up?
What Chewbacca Mom, A Birthing Giraffe, and Donald Trump Have in Common
Controversy and virality surround live feed videos because the content is raw, riveting and unpredictable. And their place in today’s digital society is solid and stable for the foreseeable future because live videos have found a way to tap into people’s “fear of missing out”, or FOMO, which is a very real thing.