Social media managers and marketers are constantly thinking about social media trends in 2021 and with new technologies being introduced into society every day, it’s hard to know what to expect next. One thing that we can be sure of is that with increased internet speed and more devices becoming connected, there will be greater demand for content creation.
If you want to stay ahead of your competition, you will need to find innovative ways to create content that is engaging, especially when it comes to Instagram. which is the biggest social media platform available. There are many ways to be innovative but this article will analyze something just as important- the social media trends of 2021. Here’s everything you need to know.
Influencer marketing
Influencers are prominent people on social media that specialize in a certain niche and they use their platform to promote brands and businesses to their followers. Influencer marketing is expected to grow even bigger and even though influencers are nothing new to social media, they are not going anywhere because they are important for driving more people to the products and services of businesses.
Investing in influencers as a brand will help you grow brand awareness and gain more followers making this a very popular marketing strategy. More than this, there are a variety of growth services to be used in conjunction with influencer marketing, such as Growthoid, Growthsilo, and Ampya for Instagram, which not only increases the number of followers you have using organic methods but also helps you to focus on creating quality content.
Hashtags vs. keywords
Hashtags are relevant words that you add to your social media post or caption that begins with the “#” symbol. Their purpose is to categorize posts and make them more discoverable. If you struggle to choose the right hashtags for your posts, there are services such as Task Ant, which can help you by generating the best hashtags to use for each post, as well as allowing you to save sets of hashtags that can be copy and pasted for the next post.
Apart from searching hashtags to discover posts, Instagram allows users to search keywords because sometimes a hashtag can be limiting. So instead of only being able to search hashtags, profiles, and locations, users are now able to search general keywords in Instagram’s search bar.
Value vs. Quality
Content is a very important part of the social media experience and it plays a vital role in achieving your social media objectives as a business or a brand such as getting brand recognition and generating engagement from your audience. Creating quality content is not easy and there are many things that you need to consider. For example, video content is better received than any other content and in fact, video content will dominate on Instagram in the next few years to come because videos are more engaging and through video, you can capture the viewer’s interests creatively and more effectively.
The latest trend is all about content value meaning that your content needs to be relevant to the market that it is catering to and this is more important than the production quality because, at the end of the day, the most important thing is getting the relevant message to your audience regardless of the quality. If you want to attract followers you need to be producing entertaining and engaging content so as a content creator, you need to be innovative and produce content that stands out.
The rise of technologies
The adoption of technologies on social media platforms makes the experience better and overall more engaging which is why social media platforms do this. In the next few years, we can see more technology being incorporated into the social media experience. Currently, we can witness augmented reality (AR) and Virtual reality (VR) being incorporated into social media. Things such as filters on Instagram that put makeup on your face is an example of AR.
Instagram is also virtual reality friendly. In fact, everyone who uses the Instagram app is part of a virtual reality which is just a computer-generated simulation. It is important for users to have a more engaging experience on social media which is why the demand for new technological advances is so high.
So there you have it! 4 social media trends to look out for in 2021. The value of your content is more important than the quality, influencer marketing is popular and growing, hashtags and keywords are an important aspect of the social media experience and so is technology.