While marketers and salespeople know well the importance of personal branding, not everyone will have considered the benefits. In the age of social media, the importance of personal branding is gaining ground. This infographic offers some clear advice and steps for building your own personal brand.
Every one of us is unique. We all have our own individual skills, training, talents and experience, but do we share them effectively with potential employers, business partners and customers? Whether or not you create a personal brand, one exists. The only way you can ensure that yours correctly conveys your truth is to take an active interest in building it. You’ll find plenty of advice on how to build your brand if you just care to look.
Effective personal branding can help to reduce confusion and ensure that you show your target market who you are, which helps build a relationship of trust and confidence in your skills. Personal branding is your way of differentiating your skill set from that of your competitors. Personal branding is about communicating your values, goals, and beliefs.
Your brand must be consistent across social media platforms and should show your best attributes. These days, it is rare for an employer not to visit your sites before settling on a candidate so let those sites speak for you.
Jeff Bezos described the personal brand as “what people say about you when you’re not in the room.” So, put your best foot forward and ensure that you’re seen in the best possible light by actively building your brand.