No business can cope with the demands of the global economy without building a recognizable brand. The easiest way to build brand awareness is by creating and marketing content to your customers.
The problem with creating and distributing content these days is that we are experiencing massive information overload. People experience difficulties finding the most relevant content to them among thousands or millions of content pieces on most topics. That particular issue emerged as a market opportunity to build a marketing tool that utilizes artificial intelligence (AI) to find, research, and create purposeful content.
What is Frase
Besides the delivery of content directly to consumers, modern content marketing largely relies on search engines to promote content customers and prospect clients are searching for online while seeking answers to problems they have. Whether you are selling cars or digital gadgets, you need specific marketing content that is both useful for the customer and builds brand awareness.
That is where Frase comes in handy for short- and long-term marketing campaigns; this online tool enables marketers to identify the questions their target audiences are asking online. Then you can research and create SEO-friendly content that is addressing the particular pains of your customers and produce valuable summaries or answers on a topic of interest to your specific audience.
That said, Fraise’s unique service proposition is based on three major functionalities of the AI-powered tool:
- Identification of the best topics for your content based on the top search results for your keywords.
- Benchmarking your existing content for specific keywords against competitors.
- Automatic generation of content summaries for keywords you are looking for.
You can create valuable content that targets specific audiences and key phrases and keep an eye on what content your competitors produce on the topic. More important, you can benchmark your existing content against theirs and fill the possible gaps in your content marketing strategy.
How Frase Works
The entire process starts with creating summaries for your intended topic, which saves you a lot of time researching each and every keyword and subject. Frase returns briefs in seconds for:
- Relevant supporting statements and suggestions for H2 article headings.
- Statistics you can use in the article.
- Related article topics in context.
That is how summaries look in the Fraise’s Summaries dashboard tab.
As you can see, if you are in the business of paid content delivery, you can check what specific questions consumers ask online regarding this particular subject matter. You only need to enter a key phrase and the Frase dashboard will return a rich list of briefs on the topic as well as a list of related questions users have posted online.
Then, you can find relevant statistics to support your statements in the Stats tab or research and link to reputable sources by exploring the most relevant source links in the Links tab of the Frase dashboard.
After researching all the other sources, writing down the article content, placing statistical and market or industry data in your article, and creating relevant points and statements as sub-headings, you can benchmark it against the top results found online.
At this point, you can start enhancing your content to rank better compared to the most popular articles on your subject matter By repeatedly benchmarking the article in the process of content writing you can get scores that match those of the competitors or score better than them.
You can also find what the average word count of the other articles is and select specific sources to scan for relevant content benchmarking.
Advanced Frase Features
Frase also offers several advanced features for content marketers. Its AI algorithm can help you with generating question ideas and produce a content map for your topics.
Such a content map is a valuable tool for selecting the main points of your article and extending the content reach to related topics as well. You can use it also for creating a series of content pieces on any given topic or answer a pool of questions your customers may have.
Racking your brain for content ideas? Frase also identifies questions from the web and forums related to your topic.
Frase also automatically generates a FAQ Schema Markup for your website to optimize your web properties for voice search and SEO snippets. For that feature to work, you need a web page that has questions and answers on it just like in a FAQ section.
By using datasets, you can optimize your FAQ section to provide automated answers to common questions while the built-in Answer Engine enables answers to be trained as site visitors engage with the engine. Thus, you effectively create AI-powered online assistants that address the most important queries from your site visitors.
Frase Integrations
Frase integrates with Google Search Console to automatically extract data about the most relevant question queries by your customers and site visitors, which enables you to provide up to the point answers and create content with added value to your visitors. Other integrations include publishing from Frase directly into WordPress, HubSpot CMS, and Mailchimp campaigns.
Fraise’s Answer Engine supports integration with HubSpot CRM, enabling you to collect contacts from your answer engine.
Main Benefits
- Update old posts with SEO in mind. You can import content from a URL and edit content while looking at what your competitors are doing. They are ranking within search results for a reason! You can then export your work into multiple formats such as Microsoft Word, HTML, text file, or PDFs.
- Edit while you research. Do you have what seems like hundreds of tabs open when you write? Frase is a fantastic way to consolidate research while you’re writing. You can edit the brief, add snippets and statistics from sources, and write all within one screen.
- Idea Generation. You can generate content ideas from your own site and web forums with the Frase. The next generation of Frase is also adding more SEO tools (ie monthly search volume results for example)
- Meet customer needs. The built-in assistant is a handy tool for collecting user questions directly from a website and then addressing those search queries using the content research tools.
- Saves Time. It saves content marketers and content creators time researching and sourcing a topic online while equipping content writers with powerful tools to create high-ranking and relevant content.
Areas For Improvement
- Don’t bother with Listicles. In our tests, Frase did not create briefs for listicles very well. Listicles are really hard to summarize, so that makes sense. Shortly after using it, we noticed they added User Intent to the article briefs, which does help you at least figure out what type of content to target.
- Some briefs will disappoint. There’s no way around it, you’re going to find some briefs that frustrate you. But the fact that it only takes a few seconds to produce means that even if you find one nugget in there, you’ve saved yourself time.
Conclusion
Frase enables content marketers to curate content and share content briefs with team members, which makes it easy for project managers to collaborate in-house or with a remote team. It is a product of continuous breakthroughs in the field of AI and machine learning, providing beneficial features for content marketers and anyone who creates content. Frase won’t write your content for you, but it gives you a pretty good head start.
Pricing starts at $39 a month with an annual plan. You can also try a free trial to see if it makes sense to buy. Overall, it offers valuable features and has a very shallow learning curve, so you can start using it right away.