In some ways, marketing has gotten easier as the Internet Age continues. If you have a small business, in particular, social media offers you several free, powerful tools to reach customers and promote your product. However, just because social networks like LinkedIn are free doesn’t mean they’re easy to use. Indeed, there are some crucial mistakes to avoid. So, it’s important to have a strong LinkedIn strategy in place if you want to market yourself successfully.
LinkedIn can be an extremely useful tool for small businesses. With 645 million users, you can reach a huge audience of people, and 91% of executives rate LinkedIn as their first choice for industry content. This means your posts can go right to the top if you know what to do. There are several different strategies to use, depending on your business needs.
One method is to position your company as an expert in a particular industry by sharing and promoting original content. This method builds your reputation as a trusted voice while engaging your audience by offering them actual, useful information. You can also promote your specific products and services, or use LinkedIn as a recruiting tool to attract top talent. Whichever strategy you choose, the most important aspect is staying true to your company’s voice and needs. Follow this guide, and you’ll be in everyone’s newsfeeds in no time.