Maintaining a presence on LinkedIn has become as vital for job-searchers as writing a solid resume. Nowadays, some recruiters will contact you based on your LinkedIn profile alone, making it an invaluable resource. However, if you have your own business, you may not have set up a LinkedIn business account yet, and the process is thankfully simple.
Once your business has a LinkedIn account it can become an invaluable tool, especially if you use the best LinkedIn marketing strategies. First things first, you’ve got to set up an account. To start, you’ll need to click ‘work’ and then ‘create page’, at which you’ll be able to choose between a small business, a medium-large business, a showcase page, or an educational institution.
Next, you’ll enter all of your relevant company info (name, URL, logo, etc.) and check the verification box, before clicking ‘create page’. That’s it! Your page is now set up. Now you can set different admins, pay for sponsored updates, and post content for your followers. By providing regular updates, changing your header image twice a year, and devoting a few hours a week to your page, you can make sure people stay engaged and aware of your marketing. You’ll be reaping the rewards in no time!