Categories

Why Quora Is The Hottest New Marketing Tool

Analysis of audience engagement on quora

There are a number of social media options out there to help grow your business. You’ve got Instagram, Snapchat, Facebook, Twitter—but what about the question and answer platform, Quora, as a means of getting the word out there about your organization? Quora may be a way of targeting certain niches and communities by the questions they ask.

The site boasts more than 300 million unique visitors and millions of new questions and answers each month. Thousands of advertisers are already on board promoting their businesses on the platform. Some of the most popular topics on the site include: dating and relationships, entertainment, higher education, business, marketing, travel, and history. Many people on Quora are also talking about fashion and design, politics, science, and health. Some people take to Quora to search topics like learning and shopping.

The infographic also presents some questions that are currently being asked on Quora. One of the most popular questions at 11.3 million views is, “What is the most effective piece of financial advice you’ve ever received?” People looked at the question, “What are the best airport tips?” 8.1 million times on the site, and “What are the best ways to lose weight?” was viewed 8.2 million times.

The ways to market businesses online keeps growing and growing.