With 27% of people using ad-blockers, getting eyes on your business is tough. While larger brands employ celebrities or influencers, small businesses benefit by engaging with micro-influencers.
Micro-influencers have between 1,000 and 500,000 followers, but their audience usually falls between 5,000-10,000 folks. These opinion leaders and inspirational spirits are more approachable than mega-influential celebrities. The deep connection that micro-influencers have with their adoring audience creates a great place to present your products and services.
By allying with a micro-influencer, you get instant credibility. Coupling your product or service with an audience in your specific niche is invaluable. Like targeted advertisements that are delivered by an ad server based on user behaviors, micro-influencers have followers that serve as leads authentically. You’ll find many micro-influencers on social media, from health and wellness to the agricultural niche.
Consider that 40% of Twitter users have made a purchase based on the suggestion of a micro-influencer. 70% of people in the United States seek out opinions before they make a purchase. We trust the opinions of our friends and family. Micro-influencers engage their audience, so they feel like a friend. Hence, the power of a micro-influencer.
If you’re looking for an innovative organic approach to sales, then find influential social media gurus who align with your products. Engage with micro-influencers while building connections for future collaborations.