A mobile presence is essential to modern business and startup success. Both mobile apps and responsive web design drive traffic, but which is best for your company? As mobile app usage continues to grow and internet browsing stagnates, more companies consider developing a mobile app. However, smartphone-friendly web design remains a compelling option.
There are some significant differences between mobile apps and websites. Mobile apps are accessible offline, more interactive, and can use phone features such as location services and the camera. A responsive site requires an internet connection but is easier to maintain and update.
People spend more than 2.5 hours on apps compared to less than half an hour browsing the web. Apps are handy, but the high development fees can be a barrier. People also tend to only use their favorite apps, with 97% of their time spent on their 10 apps. Therefore, it’s risky to spend many thousands of dollars to develop an app that nobody ever uses.
Depending on your budget, it may be a better choice to start with a responsive website. However, if you want to take advantage of mobile device’s GPS, camera, integrated payment systems, or have an idea for a potentially popular app that can showcase your organization’s services then it may be worth the investment.
Make the right decision, and you just might join the ranks of startup fame.