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How To Seem Appealing To People Who Google You

infographic explains the science behind personal branding and how to market yourself to consumers and employers

Pretty much everyone is on the internet, and your online persona is often the first thing potential employers or customers see. How do you make sure you represent in a non- incriminating, inoffensive way while still remaining noticeable?

You only have one chance to make a great first impression, and there’s no better way than to have a good profile picture. To achieve a professional yet approachable look, start with a dark piece of formal clothing, good lighting, and a winning smile. Next, make sure to frame the picture no lower than the waist up. Follow these steps and you will instantly seem more appealing to anyone who Googles you.

Now that you’ve got your profile picture down, it’s time to come up with a captivating bio or description. This is how people learn about your background, passions and goals, so you want it to stick out.To get the most out of your bio, make it short and sweet. List off some highlights and things you’d share during an elevator pitch, and supplement that with a personal anecdote to let your audience get a good idea of who you are.

Don’t be afraid to show off your good qualities, even if they don’t seem relevant to the image you’re trying to create. For example, if you have an attractive waiter or waitress, you may tip more than you normally would because you think highly of them.

This phenomenon is called the Halo Effect, and it’s why you should present as many positive attributes to your audience as possible. Today’s infographic can help you create a more appealing personal brand. Once you have that down, it’s time to work on crafting the ultimate resume.

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