Social Media has become a massive hub for generating traffic and sales for most businesses today. One of the greatest ways to convert a user is to use visual storytelling. Visual Storytelling intrigues the user by using images to garner the user’s click leading to your content. Pictures and graphics have been proven to increase click-through rates on all social channels.
Videos are also incredibly useful when it comes to visual storytelling. Videos help educate and sell a user on a product better than most other mediums on the web. Crow-funding websites like KickStarter have perfected the use of videos to sell a product or service to a massive following.
Illustration has always been a huge influence on the human population making this new world of digital media a powerhouse for user engagement and lead generation.