First impressions matter. And you only get one chance to make that first impression.
Which is why for email marketers, the welcome email is possibly one of the most important emails they’ll ever send their subscribers. It’s your chance to build a level of engagement that will make or break the success of your future campaigns.
It’s also a chance to showcase your brand at its best, make new subscribers feel valued and motivate them into action. Whether that’s making their first purchase, downloading free content or following you on social media.
There’s a lot riding on a welcome email so it’s nice to have a little help when it comes to crafting one. And today’s infographic provides that help with a ten-step guide to the anatomy of a successful welcome email.
From when to send it to what to put in it, this infographic is a handy guide for anyone writing a welcome email from scratch or wanting to improve their existing welcome message.
And in case you needed persuading that your business needs one, there’s a few surprising stats about welcome emails that will have you convinced.