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Why Website Downtime Can Kill A Business

The Impact of Downtime and Slow Speed on Your Website

A few years ago, I used to scan our cable TV guide to check out the movies and TV shows that are scheduled for the week. When I see something I like to watch, I would make sure to mark my calendar or even set an alarm so I wouldn’t miss it.

In today’s modern world, we are coddled by the convenience provided by the on-demand economy. We now get to decide when and where to watch our favorite TV shows. Because of this, traditional media have to embrace digitalization to catch up with the rise of on-demand content.

For some of us, waiting is the hardest part. When we do our grocery shopping, we choose the checkout counter with the shortest queue to avoid long hours of waiting. Similar to traditional media companies, brick and mortar businesses needed to adapt to the latest technology trends as well. Online shopping became a solution. However, a slow-loading online shop is somewhat similar to a long queue at the checkout counter.

Website visitors hate delays. In fact, 40% of people abandon a website that takes more than 3 seconds to load. Now, it seems like online shoppers are harder to please than those who don’t shop online, doesn’t it?

That’s why it’s important to find out what causes a website to get slow and find a solution to fix the issues. Keep in mind that a good website should provide the best experience possible for its visitors.