We all know and love infographics, but did you know there are different kinds? Interactive infographics offer a whole new world of possibilities. Are you in on the trend?
An infographic is a way to showcase data in a graphical and engaging way. This is especially useful when it comes to large amounts of information or very complex topics. Interactive infographics, on the other hand, are infographics on fire. While it still showcases large amounts of data in a visual manner, it also includes dynamic elements like pop-ups, links, or even animations.
This makes it easier to connect with your viewers because they can customize the information shown to them. This way they only click on what they would like to know more about. This pretty much guarantees viewer engagement, and marketing-wise that’s always positive!
When it comes to choosing between one and the other, it’s best to take your audience into account as well as the type of content and your goals when releasing an infographic. For example, if you’re trying to showcase data that is continuously updated in real life, an interactive infographic could be a great idea. On the other hand, if your content is evergreen, a static infographic might be the way to go. You get the drill! If you want to know more, check out today’s infographic!