The difference between the trash folder and a read on click is often a perfectly crafted subject line. How is your email strategy fairing on that front?
The first thing people see after you hit the send button is your subject line. And a mediocre one can break havoc on a perfectly good email campaign. This means you should do everything in your power to make a good first impression!
The team at iContact put together this handy infographic with everything you’ll ever need to know about acing your campaign’s subject lines.
Did you know things, like adding a name or using some caps, can greatly improve your open rate? From sending birthday wishes to giving your campaign a sense of urgency, it’s the little details that will mark the success of your campaign.
Nevertheless, there are other issues you should consider besides how many exclamation points to place after the line. Things such as sending too many remainders or “urgent” emails too frequently can dissolve the trust your clients placed in you.
On the other hand, keep in mind your success depends on your industry as much as your skill. Non-profits and financial services always get more clicks than, say, agricultural topics.
As with everything, try your hand at different techniques and see what works best for your specific audience. You might be surprised!