Are you getting as much value as possible from your LinkedIn account? Use these LinkedIn marketing strategies to engage prospects and further your career.
Start boosting your career by using LinkedIn to its full potential. If you want prospects, you can’t wait around for them to show up. You must market in the right places. If you manage your LinkedIn marketing strategies properly, then you’ll find people who show an interest in what your company has to offer.
Begin by exploring your opportunities. Advanced search options and reviewing your contact’s connections can reveal potential prospects, making LinkedIn useful for generating B2B leads.
Next, expand your network by sending personalized connection requests to potential prospects and join LinkedIn groups.
Engage your new connections without pitching your product or services. Comment on their status updates, and articles. Share their content when appropriate. This demonstrates you are paying attention to them.
Avoid mentioning anything sales-related too soon. It’s a major turn off when you meet someone new and then realize they are just trying to sell you something. Instead, try to establish genuine relationships. Lastly, use expert positioning to build trust. People buy from those they know, like and trust.
LinkedIn is a social platform perfect for connecting with others in your target market. Focus on the 5 E’s of LinkedIn marketing strategies, but avoid rushing your connections by having a plan in place for moving the conversation offline.