Updating your blog constantly is the main ingredient of a popular site. But how on earth could we manage to create insightful, useful and well-researched content on a daily basis? Writing content as a blogger is a never ending cycle. You’ve done your research, planned out a beautifully crafted blog post and have just finished. Your new post is here and you can’t wait to share it with the world… until the world finds another interesting thing in 30 seconds and your gem gets buried in the sea of information that is the internet.
Let’s change that pattern! If you’re smart about it, that won’t be the fate of your next blog post. Use what you already have to keep your blog fresh and updated, without having to strain trying!
The trick is using what you already have. The posts you write are already good: they’re useful and interesting, but people have already forgotten about it. Besides constantly updating the same post with new info, another great way to use the work you already have written is repurposing it.
Everything counts: from reading aloud to make a podcast, to making a video on the topic, to creating an infographic to increase shareability. You’ll find new ones of getting more views, shares, and hashtags for both your old and “new” content! Take a look at your archives and get started on it today!