Twitter has been in the headlines recently for not reaching growth benchmarks and failing to innovate vs some of their competitors like Facebook and Pinterest. Let’s take a step back from the negative aspects and look at what Twitter is today.
Twitter has dominated the mobile user compared to competitors. 80% of the 302 million active Twitter users are on mobile. The fact that users are spending an average of 170 minutes per month on twitter is a large accomplishment, but did you know 77% of Twitter accounts are outside America?
Asia has the largest amount of active users, whereas Latin America is the fastest growing region with 23% of internet users participating on Twitter.
Twitter seemed a little late to the photo-centric world social media is surrounded by now. I think that’s a major contributor to Twitter’s slower growth. Twitter shouldn’t be counted out though, it is still one of the major players in the tech industry with innovations to come.