If you’re anything like me, you probably watch TV with at least one other device in your hand or by your side. (How else are you going to Google that super hot actor you’re certain you’ve seen in something else?) Basically, I’m a serial screen-stacker. My laptop, tablet, cell phone, or any combination of the three is usually within arm’s reach when I’m binge watching TV shows on Netflix. Why can’t I just enjoy my TV shows without distractions? Well, I can’t not be connected. Trust me, I’ve tried.
Then again, I’m pretty much guilty of doing everything listed on today’s infographic, although I might spend more than five hours a day online. Luckily, I know I’m not the only screen-stacker around. Thirty-seven percent of U.S. consumers admit to using multiple devices at the same time. While you might spend your time playing Candy Crush when I’m checking out my Instagram feed, neither of us are devoting our full attention to any one thing. And for marketers who are trying to target a specific audience with a commercial about their brand, our divided attention can be a problem.
So what’s the solution? Well, brands can build consistency by being available across multiple platforms, as well as understanding their connected audience. According to TNS Global‘s Connected Life quiz, I’m a leader. Whoo! I can’t argue with my results because of how much I rely on the Internet and social media during my day. So if you’re interested in finding out just what type of connected life you live, click the link below to take the quiz for yourself!